The episode starts off with personal branding basics: figuring out what type of content you want to post, where you want to post it, and why consistency is key. Morgan gets into how to ensure your feed is a clear representation of who you are and what you do. She also breaks down her own social media presence, exemplifying how these decisions can impact the success of your personal brand. Partnerships play a crucial role in personal branding, and Morgan is spilling her invaluable insight on the matter – both as a personal brand and a representative of Blavity, which is often on the other end of brand deals. She talks about the importance of being brand-safe, why engagement often matters more than follower count, and how to consider lucrative categories if you’re looking to monetize your personal brand. To wrap up the episode, Morgan offers expert tips on how to get brand deals, from researching potential brands to carefully negotiating the deal – all with the goal of helping you make informed and mutually beneficial connections.
So whether you’re a seasoned influencer or just starting out on your personal branding journey, Morgan DeBaun’s insights and experiences will provide you with valuable guidance to help you stand out online. Tune in to this episode of The Journey Podcast, and make sure to hit subscribe if you haven’t already!
